TLC Company: Central City Credit Union

In 1949 Father Hugh Deeney saw a need at St. John’s Parish for people to help each other out financially by pooling their resources and St. John’s Credit Union was born.

From the original 13 members to now over 22,000 members in eight counties, Central City Credit Union still lives by the credit union philosophy that began with Father Deeney…People Helping People.

Web address: www.centralcitycu.com

TLC Stats:
Central City Credit Union has a planning team of three people, one in each location (Marshfield, Stevens Point, Plover).  Their work helps the campaign run smoothly by Planning, distributing and collecting materials.  They also coordinate special events and collect incentives.  Central City Credit Union has had a strong history of giving, and its corporate contribution matches employee donations.

United Way Claim to Fame:

• Medium Campaign of the Year: 2000 & 2007

• Community Vision Award for contributions exceeding $10,000

• Multiple awards for Increased Giving and Participation

Keys to Success:

• Participation goal

• CEO/Company support

• Payroll Deduction

• Company meetings

• Incentives

• Special Events

Activities Include:

• Bray Fry

• Dunk Tank

• Drawings

Most successful strategy:  Campaign Coordinator Lisa Lotzer said it's the combination of events and activities that keeps their campaign strong.  The company recognizes the different interests of employees, as well as participation and giving options.